Warren Buffett once said that investing is part art and part science.  The marketing of financial services is also part art and part science, but the majority of those marketing financial services put far too much emphasis om the science. Which is not only boring clients to death, but, because financial professionals are all using the same scientific charts and facts, have begun to sound like every other financial service provider out there.

Financial services providers are familiar with the science of insurance, banking, investments. However, an exclusively analytical scientific approach in explaining and selling financial services has a half – brain approach and, in fact, may be counterproductive. It may be counterproductive because when we get caught up in any form of analytical science, we begin to speak in jargon, which tends to confuse and intimidate most people. Many financial services providers are spewing jargon and cliches to uninitiated clients and don’t realize the confusion and intimidation they are causing.

Highly successful storysellers have learned to simplify complex financial services strategies and products. They have learned to relate these strategies and products to matters their clients can understand by using the phrase ‘It’s kind of like’.  In this seminar we will share many of the stories, analogies, and metaphors that these successfu financial professionals use to their own benefit and the benefit of their clients.

Warren Buffett is an excellent example of a natural storyseller. If you’ve read any interviews with, or books about Buffett or read any of his letters to Berkshire Hathaway shareholders, you have seen his instinct for stories, metaphors, analogies and anecdotes. His mind works this way and his shareholders appreciate it. He makes complex ideas understandable to people who are not versed in financial matters. This should be a primary communications goal of any financial services professional.

Telling the Financial Story in One Day

Amsterdam 27 May

If you want to get results, start connecting with the right side of the brain.

Peter de Kuster will learn you to be a better storyteller. As successful financial services professionals know, it’s all about making human connections—and it takes more than mathematical, selling, and organizational skills to make those connections. It takes intuitive insight and a desire to know who your clients are, so you can begin speaking a language they will understand. 

In this affecting and illuminating one day seminar, Peter talks about the three aspects of becoming a more intuitive financial services professional:

• Understanding the power of emotion in the decision-making process
• Understanding your client’s story before attempting to tell your own story
• Understanding the power of the analogy and metaphor in explaining your products and services

Join us for a truly transformational vacation for the mind.

You can have a preview of Telling the Financial Story on this special website here

Reserve your spot by mailing Peter de Kuster at peterdekuster@hotmail.nl

Practical Info

The price of this One day storytelling seminar is Euro 995 excluding VAT per person

TIMETABLE

09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

Read on for a detailed breakdown of Telling the Financial Story itinerary.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s  Journey

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at peterdekuster@hotmail.nl