Your story about yourself and business―how it resonates in the public heart and mind―is your most valuable competitive advantage. Yet, few professionals really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Created by the founder of The Hero’s Journey, Peter de Kuster this groundbreaking seminar provides the…
The Hero’s Journey Deep Coaching
The role of the coach is to enable clients to set their own agendas and to help them find the ways or the paths that are right for them. In this journey I will introduce a new way to tink about the content and the process of coaching – a way that honors each individual…
What Story About Retirement Are You Living Now?
Every story — from myth to a human life — can be traced back to the same building blocks. I call that insight The One Great Story™: 12 characters, 7 plots, 36 dramatic situations, and 2 endings, which together form every story ever told. Retirement is not a new topic I’ve casually applied this framework…
Guiding Customers to Achieve Their Aspirations
It’s a big story, one filled with hopes, dreams and especially aspirations. But so often it comes with trepidation, hesitation, and doubt. We tend to need help for our efforts to have any chance of yielding significant change. For enterprises the world over, this is an opportunity: to get into the business of transforming people…
The New Retirement Story Seminar
Retirement at age 65 is an artificial finish line that no longer fits our time. More than 10 years ago, Peter broke the rules of conversation about retirement with his groundbreaking The New Retirement Story. He changed the story about retirement from one focused solely on money to one focused on creating a life and…
Telling the Financial Story 