Each year I see hundreds of books published with advice on how to stay trim, how to grow rich, or how to develop self-confidence. While these self-help books may help a reader in the short term, they are likely to be unsatisfying, for they do little to enhance the quality of experience. But what really…
Author: peterdekuster
The Hero & The Outlaw
Your story about yourself and business―how it resonates in the public heart and mind―is your most valuable competitive advantage. Yet, few professionals really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Created by the founder of The Hero’s Journey, Peter de Kuster this groundbreaking seminar provides the…
The Hero’s Journey Deep Coaching
The role of the coach is to enable clients to set their own agendas and to help them find the ways or the paths that are right for them. In this journey I will introduce a new way to tink about the content and the process of coaching – a way that honors each individual…
What Story About Retirement Are You Living Now?
Every story — from myth to a human life — can be traced back to the same building blocks. I call that insight The One Great Story™: 12 characters, 7 plots, 36 dramatic situations, and 2 endings, which together form every story ever told. Retirement is not a new topic I’ve casually applied this framework…
Guiding Customers to Achieve Their Aspirations
It’s a big story, one filled with hopes, dreams and especially aspirations. But so often it comes with trepidation, hesitation, and doubt. We tend to need help for our efforts to have any chance of yielding significant change. For enterprises the world over, this is an opportunity: to get into the business of transforming people…
