In today’s ultra-competitive business environment, it’s not enough for sales professionals to be adept at technical and tactical skills such as getting appointments, making presentations, and closing deals. To really succeed, they must develop and apply their relational skills or what Peter de Kuster calls story intelligence to help them connect with people, recognize customer…
Tag: books
Financial Storyteller in One Day
Your brand story ― how it resonates in the public heart and mind―is your company’s most valuable competitive advantage. Yet, few companies really know how brand storytellingworks, how to manage it, and how to use brand storytelling strategically. Created by Peter de Kuster this groundbreaking Financial Storyteller in One Day seminar provides the illusive and…
Your Client’s Story
When I ask financial advisors what business they are in, most answer: investments, retirement planning, estate planning, tax optimization or wealth management. I understand why. That is what the industry has taught us. But after working with thousands of financial professionals in more than twenty countries, I have come to a different conclusion. We are…
The World’s Greatest Investor …. or the Greatest Financial Storyteller?
Warren Buffett once said that investing is part art and part science. The marketing of financial services is also part art and part science, but the majority of those marketing financial services put far too much emphasis om the science. Which is not only boring clients to death, but, because financial professionals are all using…
Telling the Financial Story 