Your brand story ― how it resonates in the public heart and mind―is your company’s most valuable competitive advantage. Yet, few companies really know how brand storytellingworks, how to manage it, and how to use brand storytelling strategically. Created by Peter de Kuster this groundbreaking Financial Storyteller in One Day seminar provides the illusive and…
Tag: books
Online Course: Hello Storytelling!
Online Course : Hello Storytelling! Learn the foundational skills and mindsets of business storytelling Develop a common language and understanding of business storytelling across your organization. This flexible, online experience introduces non-storytellers to the concepts of the storytelling process and offers business storytellers (in design, innovation, creativity, advertising, marketing, communication, PR) a tried-and-tested approach to…
Your Client’s Story
It’s not just about a story of numbers, it’s about a number of stories. This keynote speech of Peter de Kuster focuses on how financial services professionals can begin to move their practices toward the ‘Your Clients Story’ model—where every product and service is tied directly to the life story, mission, transitions and goals of…
Telling the Financial Story 