Creating your Business Story At Telling the Financial Story instead of coming up with a plan for how every part of a business could work, we design an ongoing sequence of small, rapid story prototypes to learn if and how the business will work. Learn an storytelling way to remove risk from creating new business…
Online Course: Hello Storytelling!
Online Course : Hello Storytelling! Learn the foundational skills and mindsets of business storytelling Develop a common language and understanding of business storytelling across your organization. This flexible, online experience introduces non-storytellers to the concepts of the storytelling process and offers business storytellers (in design, innovation, creativity, advertising, marketing, communication, PR) a tried-and-tested approach to…
Why Statistics Don’t Sell and Stories Do
Why Statistics Don’t Sell and Stories Do How To Put Half of Your Client’s Brain in Sleep Learning to Speak the Language of the Right Brain What’s Your Gut Feeling? How Decisions Really Get Made Why Statistics Don’t Sell and Stories Do. If you rely on facts, statistics, and charts to sell, you’re putting your…
Why Stories ‘Sell’
Why are some financial service companies thriving in an age while others are struggling to survive? Whey do some seem to never get over the hump of building a bigger book of business? Why so some financial services companies have lots of referrals when others have to claw and dig just to get one referral?…
The Map of Your Brain
Think of your brain as the interaction between the right and left part of your brain. On the left side of your brain are the rules, regulations, technology and with a need to control. Number crunching. Some basic functions of the left side of your brain are logic, reasoning, counting, planning, organizing, inspecting and analyzing….
Telling the Financial Story 