Warren Buffett once said that investing is part art and part science. The marketing of financial services is also part art and part science, but the majority of those marketing financial services put far too much emphasis om the science. Which is not only boring clients to death, but, because financial professionals are all using…
Capturing your Client’s Attention
What Clark Gable and Doris Day Can Teach Financial Professionals About Storytelling One of my favourite business metaphors comes from the classic film Teacher’s Pet starring Clark Gable and Doris Day. At first glance, it is a romantic comedy. Look a little deeper and it becomes a masterclass in communication. Clark Gable plays Jim Gannon,…
