& Storytelling is so bloody obvious. When one has an identity…… life (and death) gets a lot simpler & Storytelling is simple. Storytelling is impossible. & Success means never letting the competition define you. Instead, you have to define yourself based on a story you care deeply about & A brand story reaches out with…
Author: peterdekuster
The Story of Julian Teicke about his passion to improve the insurance experience
What is the best thing that I love about my work? I love the fact that I can be part of so many people’s professional and personal growth path. What is my idea of perfect happiness? Going through challenging and difficult situations in life to gain a new perspective on how I see the world. What…
The Story about Generali’s “The Human Safety Net Foundation”
Emma Ursich, Head of Corporate Identity and The Human Safety Net of Generali Group tells the story: “At The Human Safety Net, we believe no one should be held back from reaching their potential. Our mission is about unlocking the potential of people living in vulnerable circumstances so that they can transform the lives of…
The Story of Morgan Housel about doing what you love in investing
What is the best thing that I love about my work? I get to spend most of the day learning stuff and then sharing what I learned with the world. Doesn’t get much better than that. What is my idea of perfect happiness? Buffett says success is when people who you want to love you do…
The Story of Virgin on creating a much happier relationship with money
On the Virgin Money website it says “At Virgin Money, we do things differently and we are here to disrupt the status quo. We want everyone to have a much happier relationship with money, one that’s a bit less ‘meh’ and a lot more ‘hell yeah’. ” Virgin Money imagined to go far beyond financial…