The Man Who Shot Liberty Valance: The Story That Becomes Reality In The Man Who Shot Liberty Valance, a young lawyer named Ransom Stoddard arrives in a violent frontier town believing that the law, reason and knowledge can change society. He is confronted by Liberty Valance, a man who represents fear, chaos and brute force….
Author: peterdekuster
Financial Storyteller in One Day
Your brand story ― how it resonates in the public heart and mind―is your company’s most valuable competitive advantage. Yet, few companies really know how brand storytellingworks, how to manage it, and how to use brand storytelling strategically. Created by Peter de Kuster this groundbreaking Financial Storyteller in One Day seminar provides the illusive and…
Your Clients Story Seminar
Your Client’s Story It’s not just about a story of numbers, it’s about a number of stories. This story of Peter de Kuster focuses on how financial services professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service is tied directly to the life story, mission, transitions and…
Your Client’s Story
When I ask financial advisors what business they are in, most answer: investments, retirement planning, estate planning, tax optimization or wealth management. I understand why. That is what the industry has taught us. But after working with thousands of financial professionals in more than twenty countries, I have come to a different conclusion. We are…
The World’s Greatest Investor …. or the Greatest Financial Storyteller?
Warren Buffett once said that investing is part art and part science. The marketing of financial services is also part art and part science, but the majority of those marketing financial services put far too much emphasis om the science. Which is not only boring clients to death, but, because financial professionals are all using…
Telling the Financial Story 