Financial Storyteller in One Day

Posted by peterdekuster on

Your brand story ― how it resonates in the public heart and mind―is your company’s most valuable competitive advantage. Yet, few companies really know how brand storytellingworks, how to manage it, and how to use brand storytelling strategically. Created by Peter de Kuster this groundbreaking Financial Storyteller in One Day seminar provides the illusive and compelling answer. Using studies drawn from the great stories in the movies, literature, art, life and powerhouse brand stories in the world especially in the financial services, Peter shows that the most successful brand stories are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The Financial Storyteller in One Day seminar provides tools and strategies to:
• Implement a proven storytelling system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align your brand story to sustain competitive advantage

Join us for a truly transformational vacation for the mind.

Practical Info

The price of this one day storytelling seminar is Euro 995 excluding VAT per person

You can reach Peter for questions about dates and the program by mailing him at peterdekuster2023@gmail.com

TIMETABLE

09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

Read on for a detailed breakdown of the Financial Storyteller in One Day  itinerary.

What Can I Expect?

Here’s an outline of the Financial Storyteller in One Day journey.

Journey Outline

PART I STORIES: A SYSTEM FOR THE MANAGEMENT OF MEANING

  • The First System – Ever – for the Management of Meaning
  • Archetypes: The Heartbeat of Powerful Brands
  • Postmodern Marketing

PART II THE YEARNING FOR PARADISE: DREAMER, DISCOVERER, SAGE

  • The Dreamer
  • The Discoverer
  • The Sage

PART III LEAVING A THUMBPRINT ON THE WORLD:  HERO, OUTLAW, MAGICIAN

  • The Heroine
  • The Outlaw
  • The Magician

PART IV NO WOMAN IS AN ISLAND:  REGULAR GAL, LOVER, PLAYER

  • The Regular Gal
  • The Lover
  • The Player

PART V PROVIDING STRUCTURE TO THE WORLD:  CAREGIVER, CREATOR, MASTER

  • The Caregiver
  • The Creator
  • The Master

PART VI FINDING TRUE NORTH: POSITIONING YOUR ARCHETYPAL BRAND

  • Authenticity: Uncovering the Archetypal Meaning of your Brand
  • Telling your Brand Story
  • The Heroine’s Journey example story

PART VII DEEPER WATERS

  • May the Force Be With You:  Capturing Category Essence
  • Story Inside, Story Outside Congruence
  • Leaving a Legacy. Ethics of Storytelling

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s  Journey

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Peter is founder of Telling the Financial Story, the Passion Never Retires project and the Heroine’s Journey/Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

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