Why Statistics Don’t Sell and Stories Do

How To Put Half of Your Client’s Brain in Sleep
Learning to Speak the Language of the Right Brain
What’s Your Gut Feeling? How Decisions Really Get Made 

Why Statistics Don’t Sell and Stories Do.

• If you rely on facts, statistics, and charts to sell, you’re putting your clients to sleep
• The financial storyteller that appeals to both sides of the brain has twice the odds of winning the customer
• With the right stories and metaphors, you’ll see better results

You might have to start telling stories, drawing pictures and illustrations and using metaphors. You might start paying more attention to the individuality and personality of your clients and start focusing on discovering their story, who they are and what’s right for them. You might spend a lot less time talking and a lot more time listening. You might learn to intuitively read between the lines of what they are saying instead of force-feeding every client the same intellectual data.

Guess what? These are the things that successful companies in the financial service industry are doing right now. They have crafted the art of storytelling, They came by it naturally. They intuitively solved the riddle of how to reach and teach clients what they need to know. Once that connection was made, they had found clients who trusted them for the long term.