On the Virgin Money website it says “At Virgin Money, we do things differently and we are here to disrupt the status quo. We want everyone to have a much happier relationship with money, one that’s a bit less ‘meh’ and a lot more ‘hell yeah’. ”

Virgin Money imagined to go far beyond financial services as they through their music partnerships offered clients at Virgin Money the opportunity to support up and coming talent. To see live music locally and across competitions and to give customers more brighter music moments. In the words of Virgin Money Louise Hodges “we realised we were the only bank in the land that could really have a genuine and authentic engagement with music because of the heritage of the Virgin Brand. It was started in music, so we thought it was ownable as a territory”

Another great example is Virgin Money’s support of the London Marathon. How you make the running experience even more engaging by using a positive relationship with money. According to Louise Hodges “the psychology of running is fascinating and the reasons people choose to take on a marathon are innately personal and unique. Our research shows that running with a purpose and cause in mind is the most motivating influence on both the runner’s motivation and the support friends and family offer them. These are the heroes of the day and the reason why the marathon is an iconic event every years “

Virgin Money is in a great position to become a storytelling platform where dreams are being fulfilled. Louise Hodges: “because, if you think about the role of money in people’s lives, it’s not about banking. Money is a facilitator for so many things, and it’s about the things that you can do to enrich your life in terms of experience”. “From our research we know that money is no longer about accumulating things. Especially for the younger generation – it is about going out and living your best life, which is a terrible Instagram cliche, but it is about having those memorable experiences. Not only through music, but also through the Virgin Group – we have access to great content and also great experiences to bring to our customers. So money and what it can do for people’s lives is a really rich territory from a content point of view”.