Standing Out in a “Me Too” Marketplace

Tired of trying to compete with the cacophony of “me too” product pitches in the financial marketplace? Tired of people’s eyes glazing over during your presentation? ‘What is your Story? is designed for financial services professionals that want to break through the noise and get their message heard.

Using his unique storytelling process, Peter shows you how to mine the often hidden archetypal gems of emotion in your brand, services and products by showing you how to use the power of archetypes to creat analogies and metaphors and develop stories that highlight the unique benefits of your offerings—stories you and your people want to tell your clients, and stories clients want to hear.

After completing this program, you will have mastered the art of developing stories that stick and beg to be retold. Peter teaches you not only how to tell a better story, but how to think like a storyteller.

About Peter de Kuster

Peter de Kuster is the founder of Telling the Financial Story – how Financial Services Professionals can engage their clients with the power of story. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at peterdekuster@hotmail.nl