Standing Out in a “Me Too” Marketplace

Tired of trying to compete with the cacophony of “me too” product pitches in the financial marketplace? Tired of people’s eyes glazing over during your presentation? “What is Your Story? is designed for financial services professionals that want to break through the noise and get their message heard.

Using his “Telling the Financial Story” approach, Peter shows you how to mine the often hidden gems of emotion in your products by showing you how to use analogies and metaphors to develop stories that highlight the unique benefits of your products—stories advisors want to tell their clients, and stories clients want to hear.

Scores of insurance and money management firms have brought new life to their presentations and expanded market share by using the techniques they learned in this program. After completing this program, you will have mastered the art of developing stories that stick and beg to be retold. Peter teaches you not only how to tell a better story, but how to think like a storyteller.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.

Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Interested in Having Peter Speak?