The financial services industry is changing as financial professionals face a growing demand to take a more client-centered approach. Clients are looking for more comprehensive guidance on how financial issues fit into a whole life story.

Seeking more than just return on investment, investors are proactively soliciting professional help in funding a lifestyle with satisfaction at its core. In “They Lived Happily Ever After’, Peter de Kuster shows financial professionals how to get started in this innovative and holistic storytelling approach to financial planning. By embracing this new paradigm, advisors will learn how to:

• Integrate financial planning and life storytelling issues for clients.
• Redefine the skills to sell successfully.
• Grow a practice based on the life-storytelling model.
• Compete effectively in a changing industry.

About Peter de Kuster

Peter de Kuster is the founder of Telling the Financial Story – how Financial Services Professionals can engage their clients with the power of story. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at peterdekuster@hotmail.nl