If you don’t want to be compared to others, start delivering incomparable value.

The existing value propositions of providing financial planning and asset management are all undergoing rapid commoditization. It is becoming increasingly difficult for financial services professionals to distinguish themselves in a crowded marketplace. The one value proposition that transcends becoming a commodity is the one that enables advisors to sell their wisdom, experience, and insights. The hallmark of this new way of thinking is the unique manner in which success is measured—They Live Happily Ever After.

 

In this one day seminar, Peter de Kuster describes the six core values that financial services professionals need to fulfill the “They Live Happily Ever After” Value Proposition:

Core Value #1: Organization

Core Value #2: Accountability

Core Value #3: Objectivity

Core Value #4: Proactivity

Core Value #5: Education

Core Value #6: Partnership

Audience members will walk away with a stronger understanding of this new model as well as answers to the following questions:

• What is the next great value proposition that clients will be willing to pay for?
• What are the keys to building client connectivity that can’t be broken?
• How do you speak to what matters most to your clients?
• How do you build a business model that is good for everyone involved: you, your client, and your organization?

About Peter de Kuster

Peter de Kuster is the founder of Telling the Financial Story – how Financial Services Professionals can engage their clients with the power of story. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Join us for a truly transformational vacation for the mind.

Practical Info

The price of this three day storytelling seminar is Euro 2850 excluding VAT per person.  There are special prices when you want to attend with three or more people.

You can reach Peter for questions about dates and the program by mailing him at peterdekuster@hotmail.nl  

TIMETABLE

09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

17.00     Drinks

DATES