In today’s ultra-competitive business environment, it’s not enough for sales professionals to be adept at technical and tactical skills such as getting appointments, making presentations, and closing deals. To really succeed, they must develop and apply their relational skills or what Peter de Kuster calls story intelligence to help them connect with people, recognize customer wants and needs, and build strong, lasting relationships.

In “The Story Intelligent Advisor”, Peter de Kuster presents the first-ever examination of story intelligence as it relates to the performance of financial advisors. Participants will learn what story intelligence is, and how they can implement a proven program for increasing their own story intelligence, therefore improving their success as financial advisor.

The program incorporates the five steps of Peter’s storytelling program:

– Call to Adventure: Tuning into your archetypal strengths and weaknesses

– Overcoming Obstacles : Identifying negative emotions that can damage relationships, inflict pain, and cost money.

– Rewrite your Story: Learning to develop an optimistic, persistent nature.

– Your Client’s Quest (Empathy): Discerning feelings and motives/ Learning to be a better listener and observer.

– They Lived Happily Ever After (Working Together as Partners): Communicating/Learning to relate to and lead others.

A Peter de Kuster keynote speech introduces corporations, associations, and conference audiences to important concepts that engage their intellect and challenge their thinking about custom consumer and business-to-business experiences. Peter has a rich and highly developed stage presence that complements and enhances his ideas and frameworks.

• Speeches typically run 60-90 minutes but can be adjusted to client needs
• Each presentation is highly customized and reflects the industry and priorities of the client
• Exploratory conversations with key client executives prior to the speech, along with research into the company and its industry, help tailor content
• Peter offers his latest thinking on the subject area and shares the insightful exemplars that best suit the audience
• Informal Q&A sessions supplementing the speech also help promote greater interaction and understanding.

All speech topics can also be adapted to either full or half-day breakout sessions or workshops with facilitated individual and group exercises. With a generous array of formats and topics, a custom experience reflecting your business needs is right within your grasp.

About Peter de Kuster

Peter de Kuster is the founder of Telling the Financial Story – how Financial Services Professionals can engage their clients with the power of story. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at theherojourneyquestionnaires@gmail.com