The Financial Story CoLab

The Financial Story CoLab is Peter de Kuster’s Innovation Lab.

The Story CoLab connects financial services companies with storytellers. Together, we create human-centered stories.

What we do

Join. Build. Learn.

We help financial services companies uncover their blind spots to stories of their clients or new clients, discover new opportunities, and make smarter investments for the future.

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IDENTIFY YOUR CLIENTS STORIES

We surface your client’s story together

BUILD PROTOTYPE STORIES TO LEARN

We look 12+ months ahead of the market

BUILD REAL-WORLD STORY OPPORTUNITIES

We connect your stories with the stories of your customers

About the Team

Our multidisciplinary team has backgrounds in financial services,  storytelling, design,  business, entrepreneurship, and getting stuff done. We work together to create the conditions for collaborative financial storytelling.