Storytelling about Money

If you want to get results, start connecting with the right side of the brain.

Peter de Kuster will learn you to be a better storyteller. As successful financial services professionals know, it’s all about making human connections—and it takes more than mathematical, selling, and organizational skills to make those connections. It takes intuitive insight and a desire to know who your clients are, so you can begin speaking a language they will understand

In this affecting and illuminating seminar, Peter talks about the three aspects of becoming a more intuitive financial services professional:

  • Understanding the power of emotion in the decision-making process
  • Understanding your client’s story before attempting to tell your own story
  • Understanding the power of the analogy and metaphor in explaining your products and services

A Peter de Kuster keynote speech introduces corporations, associations, and conference audiences to important concepts that engage their intellect and challenge their thinking about custom consumer and business-to-business experiences. Peter has a rich and highly developed stage presence that complements and enhances his ideas and frameworks.

  • Speeches typically run 60-90 minutes but can be adjusted to client needs
  • Each presentation is highly customized and reflects the industry and priorities of the client
  • Exploratory conversations with key client executives prior to the speech, along with research into the company and its industry, help tailor content
  • Peter offers his latest thinking on the subject area and shares the insightful exemplars that best suit the audience
  • Informal Q&A sessions supplementing the speech also help promote greater interaction and understanding.

All speech topics can also be adapted to either full or half-day breakout sessions or workshops with facilitated individual and group exercises. With a generous array of formats and topics, a custom experience reflecting your business needs is right within your grasp.

About Peter de Kuster

Peter de Kuster is the founder of Storytelling about Money – how Financial Services Professionals can engage their clients with the power of story. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.

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Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can reach Peter by mailing him at peter@wearesomeone.nl or phone him at 0031 6 19192245