If you want to get results, start connecting with the right side of the brain.
Peter de Kuster will learn you to be a better storyteller. As successful financial services professionals know, it’s all about making human connections—and it takes more than mathematical, selling, and organizational skills to make those connections. It takes intuitive insight and a desire to know who your clients are, so you can begin speaking a language they will understand.
In this affecting and illuminating seminar, Peter talks about the three aspects of becoming a more intuitive financial services professional:
- Understanding the power of emotion in the decision-making process
- Understanding your client’s story before attempting to tell your own story
- Understanding the power of the analogy and metaphor in explaining your products and services
Your Client’s Story.
It’s not just about a story of numbers, it’s about a number of stories.
In this second part of the seminar Peter de Kuster focuses on how financial services professionals can begin to move their practices toward the ‘Your Clients Story’ model—where every product and service is tied directly to the life story, mission, transitions and goals of the client.
Your Clients Story is a story discovery process that focuses on who the client is, instead of the assets he or she has. By using the Your Clients Story model, financial services professionals can demonstrate to clients how every aspect of their life story has a powerful impact on their wealth-building or wealth-protecting process.
Peter will discuss the four areas of client story discovery that are key to the Your Clients Story discovery process:
- What they are passionate about. What makes them happy and what not.
- What are their goals this year. Their projects, people they want to meet, work they want to realize.
- What are important life and business transitions for them this year.
- What means financial freedom to them. The importance of making financial goals tangible
- The inspiring stories that guide clients’ lives and decisions about money
Based on Peter’s questionnaires (The Hero’s Journey/The Heroine’s Journey/Passion Never Retires) which are answered by thousands of professionals worldwide, financial services professionals will walk away with a fresh sense of confidence that they are asking the right questions and building their relationships on the right foundation.
What is your Story? Standing Out in a “Me Too” Marketplace
Tired of trying to compete with the cacophony of “me too” product pitches in the financial marketplace? Tired of advisors’ eyes glazing over during your presentation? Differentiate Your Product Story is designed for wholesalers that want to break through the noise and get their message heard.
Using his exclusive “Financial Storytelling” process, Peter de Kuster shows you how to mine the often hidden gems of emotion in your products by showing you how to use analogies and metaphors to develop stories that highlight the unique benefits of your products—stories advisors want to tell their clients, and stories clients want to hear.
Scores of insurance and money management firms have brought new life to their presentations and expanded market share by using the techniques they learned in this program. After completing this program, you will have mastered the art of developing stories that stick and beg to be retold. Peter teaches you not only how to tell a better story, but how to think like a storyteller.
About Peter de Kuster
Peter de Kuster is the founder of Telling the Financial Story – how Financial Services Professionals can engage their clients with the power of story. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.
Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing, MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.
Join us for a truly transformational vacation for the mind.
Practical Info
The price of this Storyteller in 24 Hours seminar is Euro 2850 excluding VAT per person.
When you want to attend with three or more people the price is Euro 1895 excluding VAT per person .
The next dates are:
Amsterdam: 3 – 5 September Conservatorium Hotel
London: 9 – 11 September Café Royal
Paris 16 -18 September Hotel Lutetia
Rome 23 – 25 September Hotel de Russie
Berlin 28 – 30 September Hotel de Roma
You can reach Peter for questions about dates and the program by mailing him at peterdekuster@hotmail.nl
TIMETABLE
09.40 Tea & Coffee on arrival
10.00 Morning Session
13.00 Lunch Break
14.00 Afternoon Session
17.00 Drinks
Telling the Financial Story 