Guiding Customers to Achieve Their Aspirations

It’s a big story, one filled with hopes, dreams and especially aspirations. But so often it comes with trepidation, hesitation, and doubt. We tend to need help for our efforts to have any chance of yielding significant change. For enterprises the world over, this is an opportunity: to get into the business of transforming people…

The Story Intelligent Advisor Seminar

In today’s ultra-competitive business environment, it’s not enough for sales professionals to be adept at technical and tactical skills such as getting appointments, making presentations, and closing deals. To really succeed, they must develop and apply their relational skills or what Peter de Kuster calls story intelligence to help them connect with people, recognize customer…

Your Clients Story Seminar

Your Client’s Story It’s not just about a story of numbers, it’s about a number of stories. This story of Peter de Kuster focuses on how financial services professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service is tied directly to the life story, mission, transitions and…