The Book

Welcome to Telling the Financial Story.

Unlike a traditional book, this one never ends. New chapters are added regularly, reflecting new ideas, practical experiences and fresh insights from the world of finance and storytelling.

You can read the book from beginning to end, or explore the chapters that match your own journey.

Part I — Why Story Matters

Stories create understanding where numbers alone cannot.

Part II — Discover Your Story

Find the story that gives meaning to your expertise.

Part III — Your Client’s Story

Learn to recognise the stories behind financial decisions.

Part IV — Story Methods

Explore timeless frameworks, from the Hero’s Journey and the Heroine’s Journey to the Odyssey, narrative finance and other practical methods.

Part V — Stories in Practice

Real examples, conversations and case studies from the financial world.