Standing Out in a “Me Too” Marketplace

Tired of trying to compete with the cacophony of “me too” product pitches in the financial marketplace? Tired of advisors’ eyes glazing over during your presentation? Differentiate Your Product Story is designed for wholesalers that want to break through the noise and get their message heard.

Using his exclusive “Financial Storytelling” process, Peter de Kuster shows you how to mine the often hidden gems of emotion in your products by showing you how to use analogies and metaphors to develop stories that highlight the unique benefits of your products—stories advisors want to tell their clients, and stories clients want to hear.

Scores of insurance and money management firms have brought new life to their presentations and expanded market share by using the techniques they learned in this program. After completing this program, you will have mastered the art of developing stories that stick and beg to be retold. Peter teaches you not only how to tell a better story, but how to think like a storyteller.

A Peter de Kuster keynote speech introduces corporations, associations, and conference audiences to important concepts that engage their intellect and challenge their thinking about custom consumer and business-to-business experiences. Peter has a rich and highly developed stage presence that complements and enhances his ideas and frameworks.

• Speeches typically run 60-90 minutes but can be adjusted to client needs
• Each presentation is highly customized and reflects the industry and priorities of the client
• Exploratory conversations with key client executives prior to the speech, along with research into the company and its industry, help tailor content
• Peter offers his latest thinking on the subject area and shares the insightful exemplars that best suit the audience
• Informal Q&A sessions supplementing the speech also help promote greater interaction and understanding.

All speech topics can also be adapted to either full or half-day breakout sessions or workshops with facilitated individual and group exercises. With a generous array of formats and topics, a custom experience reflecting your business needs is right within your grasp.

About Peter de Kuster

Peter de Kuster is the founder of Telling the Financial Story – how Financial Services Professionals can engage their clients with the power of story. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Join us for a truly transformational vacation for the mind.

You can reach Peter for questions by mailing him at peterdekuster@hotmail.nl  

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