Peter de Kuster’s advisory approach offers episodic, on-demand guidance — directly from the founder of the Hero’s Journey and Heroine’s Journey project, applied specifically to financial services.

Rather than a long, resource-heavy engagement, advisory days are deployed at the moments they matter most — sharpening the thinking of your internal teams and external consultants rather than replacing them. The goal is simple: bring the full weight of the Hero’s Journey and Heroine’s Journey model to bear at the points in your project where a different perspective changes the outcome.

Peter’s advice is grounded in years of applying storytelling to how financial institutions guide their customers — and it surfaces the kind of insight that improves not just a single initiative, but how your team thinks going forward.

On-Site Guidance

Peter is often brought in to challenge assumptions, facilitate thinking sessions, review work in progress, instruct teams in specific storytelling tools, or provide one-on-one coaching to key executives and project leads.

A deep familiarity with story-discovery methods, combined with real experience across financial services and expertise in story design and strategy, translates into concrete improvements in how client relationships are built and led.

Advice When It Matters

By stepping in at milestone points rather than staying embedded throughout, Peter’s advisory work lets internal teams and external consultants bring in fresh thinking without losing the freedom to pursue the solutions that best fit their goals.

Combined with your own team’s experience and any existing external coaching, this approach makes the outcome specific to your organization — and the return on the time invested reflects that focus.

Advisory engagements are scoped per client. Contact Peter to discuss your project:

Peter de Kuster
+31 6 19192245
peterdekuster2023@gmail.com