Peter de Kuster has been recognized as an innovator in the financial services industry. For decades he has shown financial services professionals how building authentic, genuine relationships can serve clients’ best interests and build heathly—and financially successful—practices at the same time.
In A Whole New Story, Peter examines where the financial services industry has failed in the past, and what it needs to do to restore trust at both the individual and industry levels. He shows participants how to better understand the emotional significance of the money that clients entrust to their advisors and the struggles they face as they attempt to get “more life for their money.”
The seminar also discusses why venture philosophy, funding single moments, and rethinking one’s purpose in life is more important to clients than net worth or asset allocation. Finally, it discusses how to develop dialogues that forge meaningful, long-term client connections—in other words, how to stop selling and start listening.
About Peter de Kuster
Peter de Kuster is the founder of Telling the Financial Story – how Financial Services Professionals can engage their clients with the power of story. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing, MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.
Join us for a truly transformational vacation for the mind.
Practical Info
The price of this three day storytelling seminar is Euro 2850 excluding VAT per person. There are special prices when you want to attend with three or more people.
You can reach Peter for questions about dates and the program by mailing him at peterdekuster@hotmail.nl
TIMETABLE
09.40 Tea & Coffee on arrival
10.00 Morning Session
13.00 Lunch Break
14.00 Afternoon Session
17.00 Drinks
DATES